Mobile Phones Direct

Mobile Phones Direct is the UK's largest pureplay mobile phone retailer, originally founded in 1992. Joined with AO Mobile in 2019 after its acquisition by AO, the company has become the go-to destination for customers seeking the latest smartphones and connectivity solutions. Situated in Thatcham, their dedicated team offers a wide range of handsets across various manufacturers, connecting customers to the UK's leading networks: EE, O2, Vodafone, and Three. Continuously acclaimed as a top performer, the company has been recognized with prestigious awards such as "Best Online Retailer" by What Mobile and "Online Retailer of the Year" by Mobile News Awards for multiple consecutive years. Moreover, they were named 'Partner of the Year' in the O2 Partner Excellence Awards 2019. Their rapid growth has been acknowledged in the Sunday Times Fast Track 100 and Profit Track 100, both in 2016, 2017. Furthermore, they have been awarded as the O2 Partner of the year at the O2 Excellence awards 2019. Additionally, Mobile Phones Direct is a trading name of AO Mobile Limited, marking a pivotal association.