MMR Strategy Group

MMR Strategy Group is a full-service marketing research firm that specializes in providing insights for businesses, advertisers, and intellectual property litigators. With a history dating back to 1974, MMR Strategy Group has over four decades of experience in market research and claim substantiation. Combining data-gathering capabilities with strategic consulting, the company offers custom research, litigation surveys and rebuttals, substantiation of advertising claims, and strategic planning and facilitation. MMR Strategy Group is known for its expertise in providing surveys and rebuttals for trademark litigation and expert witness testimony before federal courts, administrative bodies, and the NAD. The company's clients span across various industries including consumer goods and services, restaurants and retail, financial and insurance services, legal, and private equity. As a member of the American Marketing Association, Council of American Survey Research Organizations, International Trade Association, and the Marketing Research Association, MMR Strategy Group is well-connected within the marketing research industry.