Missfits.co (Techstars 2019)

Missfits.co, a 2018-founded startup based in the United Kingdom, is making waves in the E-Commerce and Retail industries. Championing the notion that "bras should fit breasts--not the other way around," the company offers a revolutionary bra shopping experience for individuals of all shapes and sizes. Through a data-driven approach, Missfits has developed a proprietary recommendation model that utilizes 22 measurements to match any bra in the market to actual human breast shapes. This translates to personalized bra orders tailored to one's unique shape and style, eliminating the hassle of sifting through endless sizing charts and measuring tapes. Notably, by ensuring that the right product reaches the right person, Missfits not only enhances the consumer experience but also contributes to a more sustainable future by reducing waste in the fashion industry. Having participated in the Techstars 2019 program, Missfits has positioned itself as a disruptor in the retail space with its innovative approach to personalized e-commerce. As of now, details regarding the last investment and the involved investors remain undisclosed. In summary, Missfits.co stands out as an inventive force in the fashion e-commerce landscape, addressing the crucial issue of fit and sustainability while offering a revolutionized shopping experience for individuals worldwide.