Mishka NYC is a renowned figure in the New York City fashion scene since its establishment in 2003. The brand, which means "bear cub" in Russian, has forged its unique path in the streetwear industry. Founded by Mikhail Bortnik and Greg Rivera, Мишка is celebrated for its creativity and originality, embodying a D.I.Y./punk ethos that consistently pushes boundaries. A defining aspect of Мишка's identity is its close relationship with music, collaborating with record labels and releasing tapes under its own label. With a focus on quality and design, the brand infuses forward-thinking nostalgia into its collections, leaving a lasting impact on influencers. Мишка's products are available globally, gracing only the finest shops and online boutiques. The company operates in the E-Commerce, Fashion, Retail, and Apparel industries and is headquartered in the United States.
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