Mirror srl

Mirror srl is an Italian startup founded in 2017, offering a unique social e-commerce platform that enables users to earn from their social interactions and acquire top products from renowned brands. The company's slogan, "The Social E-commerce that turns social interactions into spendable credit to purchase top products from top designers," reflects its core value proposition. Through Mirror, users can discover and embrace new trends from around the world, as well as draw inspiration from influencers' outfits. The platform allows users to create their profiles, showcasing their unique style and inspiring their communities. Users can earn rewards for sharing posts, receiving likes, and comments, essentially converting their social popularity into spendable credit for purchasing high-quality products. Notably, Mirror facilitates seamless purchases of fashion items worn by influencers within the app, eliminating the need to share personal details with any other e-commerce platform. Mirror's product offerings include the latest collections from renowned brands, as well as products from emerging designers known for their distinctive styles and high-quality offerings. The startup operates at the intersection of advertising, e-commerce, retail, and social media, presenting a promising proposition for investors seeking exposure to these diverse industries. Mirror srl secured a Seed Round investment on 20 February 2020, a noteworthy development signifying investor confidence in the startup's potential. Although specific details regarding the participating investors are not provided, this milestone demonstrates external support and recognition for Mirror's innovative approach within the e-commerce landscape. Overall, Mirror srl's distinctive model and recent investment activity position the company as a compelling player in the evolving social e-commerce and retail sectors.