Mimica

Mimica is a United Kingdom based startup with the slogan "Radically reducing unnecessary food waste." The company is focused on creating accessible and affordable freshness indicators for perishable products, including food and pharmaceuticals. Their flagship product, Bump, is an award-winning label that changes texture when food spoils based on actual temperature conditions, providing real-time confirmation of the product’s freshness. This innovative labelling system aims to reduce food waste and improve food safety by accurately showing the true longevity of food. Founded in 2017 by Solveiga Pakštaite, while studying at Brunel University in London, Mimica quickly gained recognition for its concept and received patent grants. The project was also awarded grant funding by the EU, the UK government, and the Mayor of London. In November 2021, the company secured a $650.56K Seed Round investment from Khosla Ventures, indicating confidence from a prominent investor in the startup's potential. Mimica's innovative approach to tackling food waste and its ability to attract notable investments make it an exciting player in the Food and Beverage industry, positioning it well for future growth and impact.