MIDO Watches

MIDO Watches, a company of the Swatch Group, was founded by Swiss watchmaker Georges Schaeren in 1918. The name MIDO, derived from “yo mido” meaning “I measure” in Spanish, reflects the brand's dedication to the measurement of time. With a presence in 70 countries and 2,700 official retailers, MIDO is recognized internationally for its Swiss mechanical watches. The brand is known for its cutting-edge technology, precision movements, superior quality materials, and timeless designs. MIDO is based in Le Locle, the center of watchmaking excellence in the Swiss Jura, and is part of the Swatch Group, the world leader in watchmaking. The company's products are available on major digital sales platforms and through its own boutiques and e-boutiques. For more information, visit www.midowatches.com and follow #MIDOwatches.