Micromax Informatics Ltd

Micromax Informatics Limited, with its slogan "IN by Micromax," has positioned itself as a leading consumer electronics company in India and the 10th largest mobile phone player globally. The company has been at the forefront of democratizing technology in India, offering affordable innovations and breaking down barriers to widespread adoption of advanced technologies. This approach has earned Micromax a special place in the hearts and minds of Indian consumers. With its philosophy of 'nothing like anything' continuously resonating with the Indian audience, the company has secured the 2nd largest smartphone company position in India. Micromax has been instrumental in shaping the Indian youth's lifestyle and dynamism. The company boasts several pioneering achievements in the mobile handset market, including the 30-day battery backup, Dual SIM Dual Standby phones, QWERTY keypads, universal remote control mobile phones, and the first quad-core budget smartphone. The diverse product portfolio, comprising over 60 models, includes feature-rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions, and data cards. The company achieves a substantial monthly sales volume of around 2.3 million Mobility Devices through a vast retail network of over 1,25,000 outlets across more than 560 districts in India. Notably, Micromax has expanded its reach beyond India, with a presence in Russia and SAARC markets, challenging the notion that innovation comes with a high price. The company received a Secondary Market investment from Madison India Capital on 20 April 2017. In summary, Micromax's commitment to affordability, innovation, and wide-ranging product offerings positions it as a significant player in the consumer electronics and mobile industry, with considerable potential for further growth and impact.