MGA Entertainment is the fastest growing and largest privately held toy company in the U.S., headquartered in Chatsworth, Calif. The company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, Shadow High™, Na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Change, Baby Born® Surprise, and Zapf Creations®.
Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2006, MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys.
The company operates in the Gaming and Manufacturing industries, showcasing its diverse range of business interests and highlighting its adaptability in the market. With a rich history and a strong lineup of popular brands, MGA Entertainment continues to be an attractive investment opportunity for venture capitalists seeking to tap into the thriving toy and entertainment sector.
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