Metron Market Research is an independent full-service marketing research and consulting company founded in 1988. The company provides quantitative and qualitative surveys to various industries, including industrial and marketing sectors, both nationally and internationally. Metron's mission is to assist business professionals in understanding market phenomena, finding solutions, and making informed decisions. As the Italian member of the Business Information Group (BIG), an influential network of market research companies, Metron is equipped to conduct surveys globally. The company's extensive facilities include CATI and CAWI facilities, a focus group facility, and a team of hundreds of interviewers and mystery shoppers. Metron's slogan emphasizes its commitment to delivering high-value marketing research supportive of businesses' decision-making processes. The company's services have proven instrumental in contributing to the success of numerous companies across different industries. While specific details about Metron's headquarters location and recent investments are not available, the company's strong market presence, extensive capabilities, and membership in a renowned industry network position it as a noteworthy player in the marketing research sector.
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