Metric

Metric is an innovative startup offering a platform to simplify running intelligent promotions with real-time customer insights. Founded in 2011, the company positions itself as a solution to create and manage smart promotions seamlessly. The platform features a Promotion Builder allowing brands to swiftly create promotions with drag-and-drop tools, add artwork, text, data fields, and social plugins, all while previewing them live on mobile devices. Additionally, the Email Builder simplifies sending follow-up emails to participants, ensuring seamless creation of responsive emails. One of the standout components is the Livefeed, providing a continuous stream of customer engagement data including contact details, location, device, platform, and gender. With a focus on enterprise software and mobile industries, Metric presents an opportunity for venture capitalists to tap into the growing demand for real-time customer insights and smart promotion management tools.