Mérica, a company of Grupo Lux, specializes in nationwide marketing and distribution in the food and beverage sector, with over 27 years of experience and an extensive national distribution network. The company serves as a key partner for the growth and distribution of Latin American brands in Europe, providing support in communication, brand positioning, and more.
With four proprietary brands catering to different consumer segments, including América, Tesoro Natural, Del Huerto, and Amazonia, Mérica offers nostalgic products for Latin American residents in Europe, healthy options for those seeking a balanced diet, gourmet products, and refreshing fruit-based offerings from the Amazon.
Since January 2024, Mérica has been a part of Grupo Lux, an administrative holding company that encompasses food and beverage enterprises of Organización de Ardila Lülle (OAL), including Postobón. This significant acquisition by Grupo Lux, a prominent player in various sectors across Latin America, represents a recognition of Mérica's 27-year history and achievements.
Mérica's integration into Grupo Lux, with its strong foothold in the food and beverage industry, is poised to pave the way for further growth and expansion. The backing of Organización Ardila Lülle, known for its extensive business portfolio and significant employment generation, further solidifies Mérica's positioning in the market.
As Mérica continues to evolve within Grupo Lux, it presents an intriguing prospect for potential investors looking to capitalize on the company's established presence, diverse product portfolio, and alignment with a major industry player.
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