mercafondos

Mercafondos is a marketplace for users to invest in funds and for asset management companies to communicate with investors.

The platform, Discover Funds, offers users access to all investment funds available in their countries, providing them with the ability to buy any investment fund to increase their profitability by selecting their preferred options. Asset management companies can showcase their products on Discover Funds using features such as videos, interviews, and new investment funds. The platform also provides an analytics dashboard for asset management companies to analyze user trends, including the most viewed and acquired funds and top-selling competitors' funds.

The marketplace model of Discover Funds presents various thematic, author-based, and pension plan investment funds, showcasing a user-friendly interface and experience with categories such as most purchased funds, profitability funds, and thematic funds like AI, Water, Green, Robotics, and e-Sports.

With a strong focus on digital marketing, Discover Funds utilizes SEO, Google Ads, Display/Remarketing, and Facebook/Instagram campaigns to generate leads and enhance brand building. Additionally, the marketing strategy includes LinkedIn/Twitter and press releases to reach all segments of its audience.

Looking to establish commercial partnerships with Telco and Media Companies, Discover Funds aims to become Spain's market leader, generating over €8 million in commissions within three years. The platform plans to expand its operations to Europe in 2022 and other countries in the future.