Melba

Melba was a venture-backed online platform founded in 2011 in the United States, offering prix-fixe dining experiences that were payable and bookable in advance. The platform aimed to empower premium restaurants and supper-clubs to attract loyal customers and deliver bespoke dining experiences. Melba's slogan emphasized its mission of using technology to provide personalized dining experiences at the world's best restaurants. The last investment in Melba was a £60.98K Convertible Note investment made on 01 June 2013 by Wayra. The company's model targeted the high-end dining market, offering VIP services featuring exclusive tasting menus at Michelin-starred venues and off-the-menu dishes, as well as special reserve wines not available to regular customers. Despite its promising concept and initial support from investors, further insights into the industries it targeted and its long-term success potential are necessary for comprehensive analysis.