Meetrics, part of DoubleVerify, is a pioneering company that has been at the forefront of enhancing the quality of online marketing since its establishment in 2008. In 2021, Meetrics merged with DoubleVerify, a leading software platform dedicated to digital media measurement and analytics. DoubleVerify's overarching mission is to bolster the digital advertising ecosystem, making it more robust, secure, and transparent, thus ensuring a fair exchange of value between digital media buyers and sellers. Notably, Meetrics’ solutions have been instrumental in fostering a more transparent and effective digital ecosystem, aligning with the shared vision of DoubleVerify. The company's influence spans globally with hundreds of Fortune 500 advertisers leveraging its unbiased data and analytics to enhance campaign quality and effectiveness while maximizing returns on digital advertising investments. Meetrics-DoubleVerify alliance's impact is underscored by the venture round investment on 13 September 2016 from notable investors including IBB Invest, Yabeo, Ronald Paul, Thomas Falk, and VC Fonds Technologie Berlin. With its headquartered in Germany, Meetrics epitomizes innovation and excellence in the advertising and marketing industries, continuing to shape the digital advertising landscape. For more details, visit www.doubleverify.com.
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