Mediastay

Mediastay, a French digital marketing agency, has established a strong presence in the industry since its foundation in 2000. The company's slogan, "Agence spécialisée en marketing digital: acquisition de leads et trafic, engagement et monétisation de sites.", reflects its specialization in digital marketing, emphasizing lead acquisition, traffic, engagement, and site monetization. Mediastay's flagship product, Games Passport, has enabled the engagement of over 25 million people by providing access to popular and social games through partnerships with leading entertainment production companies. The platform offers free, ad-supported games, as well as paid models through micro-transactions or subscriptions on its web platform, Facebook, and IOS. In addition to its gaming platform, Mediastay has developed innovative advertising formats that cater to both branding, such as video ads, and direct-response objectives, including lead generation for its clients. This diversification showcases the company's commitment to serving the evolving needs of brands, media, and retailers. Notably, Mediastay secured a substantial $21.50M Series B investment on 08 April 2011, with IDInvest Partners and Iris Capital participating as investors. This financial backing highlights the confidence of prominent venture capital firms in the company's potential for growth and innovation within the advertising and marketing industries.