Media Focus Schweiz GmbH

Media Focus Schweiz GmbH Overview

Founded in 1989, Media Focus Schweiz GmbH is a market research company specializing in independent measurement of communication, including advertising presence, eCommerce, and media presence. For over 20 years, the company has been gathering advertising pressure in Swiss traditional media, boasting the most extensive advertising pressure statistics in Switzerland. In addition, Media Focus captures data from media presence and search engine marketing, utilizing a harmonized data collection methodology to enable integrated analysis of these three areas.

The ability to holistically examine the communication market from a 360-degree perspective provides unique advantages for market research, PR, advertising, online activities, and management. The quantitative and qualitative data offered by Media Focus serve as the foundation for situation and competitive analyses, as well as supporting strategy and budget planning, and serving as a proven control instrument.

Media Focus is owned by international market research companies "GfK Switzerland AG" and "The Nielsen Company (Switzerland) GmbH", making it part of a globally leading network in consumer, advertising, and media research.

For more information, visit www.mediafocus.ch.

Industries: Advertising As of now, there is no information available regarding the company's headquarter, last investment, or the investors involved in the last investment round.