Measured

Measured is a prominent player in the analytics and SaaS industries, offering a groundbreaking media optimization platform powered by incrementality intelligence. Since its establishment in 2017, the company has emerged as a pioneer in incrementality-based media measurement and optimization. Notably, Measured has successfully managed, tested, planned, and optimized over $20 billion in full-funnel media investments for leading brands, harnessing the capabilities of their AI-powered, all-in-one platform. The inclusion of automated experimentation, media mix modeling, and comprehensive expertise fuels their unique approach, enabling marketers to definitively demonstrate the incremental impact of their advertising efforts and maximize ROI with remarkable ease, accuracy, and efficiency. Measured recently secured a $21.00M Venture Round investment on 04 May 2022 from Telescope Partners, solidifying its position as an innovative and sought-after investment opportunity.