Maxus Coral FZCO

Maxus Coral, headquartered in Dubai, is a distributor and omnichannel retailer with over two decades of experience in distribution management and channel development. The company boasts a strong geographical presence and expertise in the Middle East, South East Asia, and Africa, enabling collaboration with some of the world’s largest brands to target emerging markets and support major retailers in strengthening their merchandising capabilities. Under the patronage of founder Sunil Chopra, Maxus Coral manages over 20,000 SKUs across categories and delivers nearly 5,000 units a day across 6 global regions. The company has cultivated a robust distribution network across 6 continents, forming alliances with global brands, channel dealers, retailers, and resellers. This network allows Maxus Coral to access competitive pricing globally, build a diverse product portfolio, develop an omnichannel sales presence, and expedite delivery times. Offering end-to-end solutions, from door-to-door delivery to after-sales service, Maxus Coral aims to assist channel partners in minimizing risks and maximizing profitability. Maxus Coral aspires to be one of the world’s leading distribution houses and retailers, emphasizing innovation and mutually prolific business relationships with partners. The company seeks to disrupt the traditional vendor-customer model and chart its own path, striving towards continuous innovation and being "Driven by Innovation." With its focus on disrupting traditional models, Maxus Coral emerges as a pioneering force in the distribution and retail space.