Materra

Materra is a regenerative cotton + tech company co-founded by Edward Brial, Edward Hill and John Bertolaso in 2019, headquartered in London, UK and Ahmedabad, India. The company focuses on designing and implementing agricultural programs to assist the fashion industry in achieving its ambitious sourcing and impact goals through climate-resilient, traceable and equitable supply chains. Utilizing AI-powered proprietary technology, Materra digitalizes the fashion supply chain, providing brands and textile mills with essential data for compliance, climate disruption insurance, farmer connections, and consumer communication. The latest £3.50M Seed Round investment on 12 June 2022 was contributed by Fashion for Good, Perivoli Innovations, H&M Group Ventures (Prev. H&M CO:LAB), Apex Black, and Bestseller’s Invest Fwd. The company operates within the Agriculture, Fashion, Sustainability and AgriTech industries, positioning itself at the intersection of technology, agriculture, and fashion for sustainable impact. Materra's approach aligns with the growing trend towards environmentally conscious and transparent supply chains within the fashion industry.