Massarius

Massarius is a tech startup that specializes in advanced website monetisation methods like automated trading of online advertisements. The company's slogan, "Leverage online advertising technology to the fullest," reflects its commitment to making these methods accessible to all stakeholders in the online advertising ecosystem. The company's focus is on offering solutions for both publishers and advertisers. For publishers, Massarius provides net revenue increase through active yield management and machine learning, ensuring real-time trading of advertising space at the optimal price. This approach is transparent for all partners in the value chain. On the other hand, for advertisers, the company assures brand safety, consistent inventory quality, exclusion of non-human traffic, and good viewability rates by carefully selecting the publishers they collaborate with. Founded in 2012 in Amsterdam, Massarius has since expanded internationally with offices in the Netherlands, UK, and Spain. The company holds the distinction of being a Google Certified Publishing Partner and was voted number 1 in innovation in the Adformatie Media Report. As of now, there is no available information on Massarius's last investment or the investors involved. However, with a clear mission to level the playing field and allowing mid-sized European publishers to compete with large tech platforms on equal terms, Massarius presents an intriguing prospect for potential venture capital investment.