Makeup Geek

Makeup Geek is a cosmetic brand that celebrates the joy of makeup and aims to simplify the overwhelming process of buying makeup. Founded in 2008 by Marlena Stell, the brand initially gained recognition through YouTube, where Stell reviewed products and educated her fans on makeup application and ingredients. In 2011, Makeup Geek expanded into its own cosmetic brand, offering a range of products including eyeshadows, blushes, bronzers, highlighters, pigments, lip products, and brushes. The company prides itself on providing high-quality, cruelty-free, and ethically-made cosmetics. Makeup Geek's commitment to quality and ethical production practices has contributed to its global appeal, with a single office location in Jackson, Michigan. While the specific investment details are currently unavailable, the brand's focus on customer satisfaction and its expansion into a full-line of cosmetic products indicate its potential for growth and market impact. The brand's dedication to inclusive product offerings and customer education aligns with current consumer preferences for transparency and ethical consumption. With its emphasis on quality, ethical practices, and global accessibility through its website, Makeup Geek has the potential to attract investors seeking to support sustainable and customer-centric brands within the beauty industry.