Makeup Cartel: esmi Skin Minerals +

General Information

Company Name

Founded Year

2013

Location (Offices)

Bundall, Australia +1

Founders / Decision Makers

Number of Employees

Industries

Wellness Beauty

Funding Stage

Social Media

Makeup Cartel: esmi Skin Minerals + - Company Profile

Makeup Cartel: esmi Skin Minerals + is the parent company to Aussie beauty brands esmi Skin Minerals, PONi Cosmetics, Sun Skills & Lip Heroes. Australia’s leading, premium ‘clean beauty’ platform, Makeup Cartel was founded in 2013 and has since built a portfolio of 4 brands catering to skin, hair and body needs. The award-winning products are retailed through a thriving ecommerce and wholesale channel, including Sephora. Each product is co-formulated by an experienced aesthetician, incorporating the latest science, beneficial ingredients and customer insight. The company was created by a young mother with a focus on supporting women in achieving real, positive change in their lives. This customer-centric approach is the driving force behind Makeup Cartel’s performance in every measure.

Taxonomy: beauty brands, clean beauty, ecommerce platform, premium skincare, Australian beauty, solution-focused products, award-winning, wholesale distribution, Sephora partnership, female-founded, innovative skincare, premium beauty products, customer insight, positive change