Mahindra First Choice Wheels Ltd

Mahindra First Choice Wheels Ltd is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs. The company, founded in 2007, is a part of the diversified Mahindra Group. It has attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital, and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA. The last investment for Mahindra First Choice Wheels Ltd was a $15.00M Venture Round investment on 02 February 2018. The company's slogan, "India's No. 1 Phygital Used Car Platform," reflects its innovative approach to the used car industry, positioning it as a key player in the retail sector.