Madtrix

Madtrix is a modern marketing measurement startup that aims to help marketing teams connect data and analytics to business value. Founded in 2018, the company operates within the industries of analytics, information technology, and marketing. Madtrix offers a platform to connect marketing, sales, and customer data, emphasizing the improvement of data quality with a process-centric taxonomy and context. The company's focus on connecting data and analytics to business value is highlighted by its use of money metrics such as customer acquisition cost, sales velocity, and revenue. This enables marketers to prove value and communicate results in the language of business, thus creating a compelling value proposition for potential investors. As of now, there is no public information available regarding the headquarter location, last investment, or specific investors involved with Madtrix.