MacsLive

MacsLive is a media organization that serves as the official broadcast home of the Yeshiva University Maccabees and the Red Sarachek Basketball Tournament. They are a non-profit entity, reinvesting all revenue into furthering their mission of spreading the joy of YU Basketball and the Sarachek Tournament while providing YU students with experience in broadcast media. Working in collaboration with various departments within Yeshiva University and fully administered by YU students, MacsLive broadcasts every men's basketball home game, along with other important contests, and provides quality content to engage fans. Their unique insider's perspective, derived from being entirely student-run, sets them apart as one of the best in Division 3. With the recent success of the Macs, MacsLive has answered the demand for higher-quality production, attracting over 32,000 unique users during the 2019-20 men's basketball season. Additionally, as the exclusive broadcaster of the Sarachek Tournament, their coverage has drawn 14,000 unique users in 2019, reflecting a surge in viewership over the years. Founded in 2001, MacsLive has solidified itself as an essential component of Yeshiva University's athletics and media landscape. Their online presence on various platforms ensures extensive reach and engagement with their audience.