The MACC Group is a 64-year-old player in the building trades market, focusing on creating innovative products tailored to the specific needs of building professionals. With a portfolio of around sixty products, they cater to various trades, offering solutions for tasks such as construction, moving, support, working at heights, lifting, assembling, organizing, supplying, and protecting. The company has a robust network of 78 representatives in France, actively engaging with building artisans. The company's R&D team consistently develops two innovative products annually, aligning with the insights gathered from their customer base. The company's products are positioned as high-end solutions tailored to address the real-world challenges faced by building artisans. With a strong presence in France, Spain, Italy, Benelux, and a franchise in England, the international operations account for 15.82% of the €56 million revenue in 2023. Furthermore, MACC has diversified its offerings by launching agri MACC, targeting agricultural operators. The MACC Group's commitment to understanding and addressing the evolving demands of its customer base reflects its dedication to innovation and customer satisfaction. As they continue to expand their product lines and geographical reach, the company embraces the ethos of "Des idées solides" and "la Culture des Idées," epitomizing their enduring pursuit of surprising and delighting their customers.
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