Lucra, a UK-based startup, is dedicated to combating APP fraud in the finance and payments industries. Their mission revolves around providing financial institutions and businesses with the means to effectively prevent APP fraud. Traditional anti-fraud solutions primarily focus on screening customers, neglecting the crucial aspect of assessing payment counterparties. Lucra aims to fill this gap by offering a unique verification process, granting access to critical payment recipient data in real-time. This empowers companies to create account activity profiles, thereby enabling the rapid and precise detection of significant APP fraud indicators. By leveraging this data, tailored interventions can be implemented to proactively prevent APP fraud. In March 2023, Lucra secured a noteworthy £102.00K in Pre Seed Round investment. This funding serves as a testament to the confidence investors have in the promising potential of Lucra's innovative approach to fraud prevention.