Loyalty Marketing is a Tokyo-based company that provides a wide range of global marketing data to consumers and businesses. Established in December 2008, the company gained significant traction with the launch of its Coalition Loyalty Program "Ponta" in 2010, attracting 20 million members and forming partnerships with 17 alliance companies. The company operates within the Advertising, Big Data, and Marketing industries.
The most recent investment in Loyalty Marketing was made in the secondary market on December 17, 2019, with the investor being KDDI.
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