Lootcakes

Lootcakes is a Big Data startup, founded in 2013 and headquartered in the United States. The company aims to assist video game publishers in acquiring high-spending gamers, who contribute a significant portion of in-app purchase revenue. Lootcakes achieves this by enabling players to leverage their purchase data, which is highly valuable to game publishers for VIP user acquisition. With 80% of in-app purchase revenue in free-to-play games coming from less than 1% of players, the challenge lies in reliably acquiring and retaining these VIP consumers, who are typically hard to locate through traditional advertising and social networks due to a lack of purchasing history data.

Lootcakes has introduced a revolutionary network that brings together and rewards high-spending players from free-to-play games. Members are incentivized to share their in-app purchase receipts from any free-to-play game on major mobile and PC gaming platforms, such as Google Play, App Store, and Steam. For every dollar spent, members receive points, or "lootcakes," which can be redeemed for free gift cards and game merchandise. Additionally, members can enhance their rewards by taking advantage of special offers, forming alliances with other players, and engaging with the Lootcakes virtual economy. This unique approach not only benefits players but also provides valuable insights and opportunities for game publishers to effectively connect with and retain high-spending users.

The latest investment in Lootcakes was a $2.00M Seed Round investment on 20 August 2020, with participation from notable investors including GAN ventures, Konvoy Ventures, and SOSV. This investment signifies a strong interest and potential in the sector, reflecting confidence in Lootcakes' innovative solution and its potential to disrupt the gaming industry.