Loop11

Loop11 is an Australia-based startup founded in 2008 that offers a self-serve, browser-based solution for usability testing. Their slogan "UX testing made easy" encapsulates their mission to provide an accessible and affordable platform for usability professionals, web managers, and web designers to conduct online usability testing projects. Loop11 prides itself on offering quantitative usability metrics at an affordable cost, eliminating the need to pay exorbitant fees for similar services. Their platform also allows for benchmark studies, international audience testing, accessibility testing, and real-time stats and metrics, distinguishing them in the usability testing market. Loop11's key features include fast project turn-around, no JavaScript or software installation required for participants, and the option for a risk-free first project. Their user-friendly approach enables even those without extensive UX knowledge to utilize their services, positioning Loop11 as an inclusive and accessible option in the industry. Although information about their last investment and investors is not available, Loop11's innovative approach to usability testing and its ability to appeal to a wide market make it an attractive prospect for potential venture capital investment. In summary, Loop11's solution for usability testing presents a compelling investment opportunity due to its established presence, unique offerings, and potential for growth and innovation in the user experience industry.