Longaberger

Longaberger, an American home and collectibles brand, has a rich history dating back to 1973 when it was founded by Dave Longaberger. Known for artisanal handcrafted and home décor products, the brand's slogan "Baskets made in America, Memories made at home" embodies its commitment to family, community, and opportunity. In 2019, Xcel Brands, under the leadership of CEO Robert D’Loren, acquired Longaberger and re-launched the brand on Longaberger.com and QVC. With a focus on reimagining the brand, Xcel aims to transform Longaberger into the most engaged social commerce community. They have adopted a digital-first approach, transitioning the traditional multi-level platform into a state-of-the-art peer-to-peer social commerce community with the Longaberger Home & Life Stylist Program. The brand offers a wide array of home décor and lifestyle products, including baskets, kitchenware, storage, ceramics, furniture, gourmet foods, and wine. Moreover, Longaberger plans to introduce new launches and artisan partnerships in pottery, jewelry, apparel, essential oils, and more. The company's headquarters is in the United States. Longaberger's acquisition by Xcel Brands opens up opportunities for expansion and innovation in the ever-growing home and lifestyle market, positioning it as an intriguing prospect for potential investors seeking to capitalize on the brand's heritage and the shift towards digital social commerce.