Localistico

Localistico is a UK-based startup founded in 2014 with a focus on advertising, analytics, digital media, and marketing. The company's slogan "Taking Customers from Search to Store" encapsulates its mission to assist physical location-based businesses in leveraging the changing landscape of customer interaction with real-world locations. Localistico's platform addresses the evolving nature of search and its impact on offline transactions, with statistics showing a significant percentage of mobile searches being local and resulting in store visits within a day. The company aims to help businesses navigate this shift by enabling them to enhance their online-to-offline marketing capabilities and increase local awareness and footfall. The platform offers features such as automated local advertising, store-by-store comparative competitive positioning, and a secure, central store for location data that synchronizes with major platforms including Google, Apple, Facebook, Foursquare, and Bing. This enables businesses to maintain control of their location data and customer experience across various platforms. In February 2021, Localistico received a non-equity assistance investment from Google for Startups, signaling confidence from a prominent player in the tech industry. This demonstrates the recognition and support Localistico has garnered for its innovative approach in addressing the challenges and opportunities brought about by the evolving landscape of customer engagement with physical locations.