LoanStar Technologies, with the slogan "Powering embedded lending programs," was founded in 2015 in the United States. The company collaborates with lenders to diversify their consumer loan origination strategies, offering responsible rates to compete with higher interest rate loans and credit cards. LoanStar provides program consulting, market-leading software, and merchant aggregation services, enabling lenders of every size to leverage the power of their local brand. They have developed the MerchantLinQ platform, allowing lenders to deploy instant point-of-sale finance through local merchants. The latest investment of $28.00M in a Venture Round was secured on 30 January 2024, with participation from notable investors, including Sageview Capital, Ben Franklin Technology Partners of Southeastern Pennsylvania, Monarch Global Strategies, Trumark Financial Credit Union, and Launch CUSO Holdings. LoanStar's focus on disrupting the finance and fintech industries positions them as an attractive investment opportunity in the evolving landscape of embedded lending programs.
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