Livraria Leitura is a leading bookstore chain in Brazil, with a rich history dating back to its establishment in 1967 by Emidio Teles as Livraria Lê. It has since grown to become one of the largest bookstore networks in the country, pioneering the concept of megastores with stores covering over 1,000 m2 and offering a diverse range of cultural and entertainment products. The company has 36 stores across ten Brazilian states, including key cities such as Belo Horizonte, Contagem, Betim, João Pessoa, Goiânia, and Salvador. In addition to its physical presence, Leitura also operates Leitura.com, a virtual store, and is involved in distribution and publishing through Leitura Distribuidora de Livros and Editora Leitura.
The company has successfully positioned its stores as cultural and entertainment hubs for families, offering a wide array of products such as books, CDs, DVDs, games, and stationery, totaling up to 100,000 items. The megastores are not only retail spaces but also provide entertainment areas including cybercafés and reading spaces, hosting book launches and cultural events, making them a meeting point for a highly qualified audience.
With its stronghold in Minas Gerais and the Central-West region, Leitura has adopted a strategic expansion policy, aiming for new store openings in Minas Gerais, the Northeast, Rio de Janeiro, and the interior of São Paulo in 2013. This demonstrates the company's continuous growth and ambition to further cement its position in the Brazilian market.
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