LIVING JIN

LIVING JIN

LIVING JIN, founded in 2016 by a South Korean woman, Jina Kim, is dedicated to supplying the food industry with a natural gelling agent, vegan cheese sauce, and launching a sourdough bread starter kit. Their primary product, agar-agar powder, serves as a vegan substitute for gelatin, catering to plant-based, gluten-free, and starch-free diets. The company's commitment lies in enabling people to enjoy the foods they love without compromising their dietary preferences. To facilitate this, Living Jin has established a global recipe community called Nooria, where customers can access an array of creative agar-agar recipes from around the world. The brand hosts monthly recipe contests, updates the Nooria Recipe Library, and actively engages with its customers to understand their needs and preferences. Through these initiatives, the company is dedicated to growing alongside its customer base.

LIVING JIN operates in the Consumer Goods, Food Delivery, and Food and Beverage industries, positioning itself at the intersection of food innovation and dietary preferences. Despite not disclosing specific information regarding its headquarters or previous investments, the company's focus on creating a community-driven platform and responding directly to customer demands demonstrates its emphasis on building a customer-centric brand. As the food industry continues to evolve and adapt to changing consumer preferences, LIVING JIN's dedication to empowering its customers and providing innovative, inclusive food solutions positions it favorably for potential future investment opportunities.