Live Better Brands

Live Better Brands is a Food and Beverage startup founded in 2011, recognized for its Way Better Snacks brand offering a variety of crackers and natural tortilla chips in flavors such as Sriracha, Black Bean, and Sweet Potato. These snacks are certified gluten-free and kosher, with a focus on utilizing non-GMO ingredients and avoiding the use of MSG, trans fats, or high fructose corn syrup. What sets Way Better snacks apart is the incorporation of sprouted beans, grains, and seeds, which are purported to enhance nutrition and support digestion. The latest investment in Live Better Brands was a Private Equity Round investment that took place on 18 June 2015, with the backing of Alliance Consumer Growth. This investment signifies a strategic move to support the growth and development of the company, allowing for potential expansion and innovation within the natural snacks market. Live Better Brands' focus on providing healthier snack options aligns with the increasing consumer demand for nutritious and mindful food choices. The innovative use of sprouted ingredients and the commitment to certifications such as gluten-free and non-GMO portray a brand that is in tune with current health and wellness trends. This positions the company well for potential growth and further investment opportunities in the health-focused food and beverage industry.