The LiVA® Bio-Protection Technology is a promising startup that offers innovative solutions for preserving and protecting fresh produce. The company's slogan, "LiVA more than doubles fresh produce shelf-life at the last mile, keeping natural taste and health benefits," captures the essence of its value proposition. LiVA's approach represents a paradigm shift in the industry, as it focuses on smart bio-preservation and bio-control to extend the shelf life of food products. The technology stimulates the growth of human-friendly bacteria without the use of harmful chemicals, packaging, or reliance on the cold supply chain. This innovative method not only addresses the limitations of existing solutions but also presents a more sustainable and safe alternative. The company's technology, encapsulated in a sachet or gel capsule, creates an environment that fosters the growth of beneficial bacteria, naturally inhibiting the proliferation of spoilage microorganisms. A key differentiator is its ability to function at room temperature and under oxygen presence, offering significant energy savings and potential for redefining packaging design. With a founding date of 2021 and headquarters in Israel, LiVA has attracted attention from investors, receiving a grant investment on 07 November 2023 from SVG Ventures | THRIVE. The company's impact spans across multiple industries, including Biotechnology, Food and Beverage, Manufacturing, and AgriTech, positioning it as a versatile and promising player in the market.