LESS & CO

LESS & CO is a Sustainable Consumer Brands Platform based in Singapore, founded in 2019. The company's slogan "Every sip supporting both your needs and the planet's well-being" encapsulates its core mission and values. It aims to transform surplus food into premium-quality, sustainable beverages through its #CRUST and #CROP brands. The company operates on a B2B Valorisation as a Service (VaaS) model and collaborates with F&B chains, retailers, and hospitality partners to reduce food waste and drive economic value while positively impacting the environment. Its commitment to sustainability is reflected in the production of its alcoholic beers under the CRUST brand, made using surplus, unused food such as bread and grains. Additionally, its non-alcoholic sodas under the CROP brand are made from fruit loss, such as fruit peels and pulp. Their last Seed Round investment was on 01 November 2021, with the participation of notable investors including MITSUI SUMITOMO INSURANCE Venture Capital (MSIVC), Leave a Nest, ALES Global Japan, and Glocalink Singapore. LESS & CO is not just a beverage company; it represents a commitment to creating a platform that empowers businesses to embrace sustainability, cultivate thriving communities, and contribute to a healthier planet for future generations. It sets a strong example of a social and environmentally responsible business model in the Food and Beverage and Waste Solution industries.