Les boutiques Chic chez vous is a specialized retailer focusing on selling clothes tailored for individuals with reduced autonomy. Established in 1988 by Mme Rosemary Boucher, the company initially operated as a mobile store catering to the elderly at home or in care centers. In 2007, Mme Boucher transferred the business to the duo of ESSM/Collection Innova, two social economy enterprises dedicated to the socio-economic integration of adults with mental health issues and the creation and production of adapted clothing for individuals with reduced autonomy. This transition converted Les Boutiques Chic chez vous into a social economy enterprise with dual objectives: selling adapted clothing for those with reduced autonomy and providing sustainable employment opportunities for individuals with mental health challenges. In 2013, the company marked its 25th anniversary, seizing the opportunity to rebrand with a new color scheme, logo, catalog format, website, and Facebook page. "Les Boutiques Chic chez vous" currently operates a branch at 22 Saint-Louis Street in Lemoyne and two mobile outlets serving the greater Montreal area, Outaouais, Mauricie, and Estrie regions. The company's products, designed by their in-house designer, feature prints and colors inspired by current trends. Customers can browse the spring-summer 2014 collection at their Lemoyne site or through the online catalog. The business model and social impact of Les Boutiques Chic chez vous present an intriguing investment opportunity for venture capitalists seeking to support ventures with a dual social and commercial mission.
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