LEARFIELD

Powering the connection of fans to the brands & experiences they love in sports and live events.

General Information
Company Name
LEARFIELD
Founded Year
1972
Location (Offices)
Plano, United States +1
Founders / Decision Makers
Number of Employees
1356
Industries
Advertising, Sports
Funding Stage
Private Equity
Social Media

LEARFIELD - Company Profile

Learfield is a pioneering force in the college athletics sector, leveraging over four decades of experience to oversee multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences, and arenas. As the title sponsor of the esteemed Learfield Directors’ Cup, the company also supports athletic departments at all competitive levels. Offering a range of services including professional concessions and ticket sales, branding, licensing, and trademark consulting, digital and social platform expertise, and comprehensive business and sponsorship development across campuses, Learfield is at the forefront of innovation in the industry. The company recently secured a significant $150.00M Private Equity Round investment on 13 September 2023, with backing from prominent investors such as Charlesbank Capital Partners, Clearlake Capital, and Fortress Investment Group. This latest investment is a testament to the company's continued growth and potential for further success in the Sports and Marketing industries.

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