Leagas Delaney Italia is a creative agency established in Italy in 1998 as part of a proudly independent Group, embodying the slogan "Redefining desire to provoke action." They believe that the digital revolution has fundamentally reshaped people’s attitudes and desires, leading to new cultural and behavioral shifts at the forefront. The agency identifies this as the post-digital era, where digital is no longer just a channel, but a whole new consumer mindset. Consequently, they develop proprietary cultural labs to understand what truly matters to the post-digital society. Furthermore, they strive to identify powerful transformational insights that brands can leverage to respond meaningfully to people’s desires today, designing simple connected post-digital creative experiences to provoke effective consumer action. Overall, the agency is focused on assisting brands in staying relevant and engaging consumers in the post-digital era through a deep understanding of the evolving consumer mindset.
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