L.C. Wholesaler GmbH is a global company headquartered in Braak near Hamburg, with several offices in Asia. The company serves the German and international wholesale and furniture retail market in the area of home accessories, wall art, indoor and outdoor furniture. La Casa di Caesar e.K. was founded in 1995 in Hamburg with the goal of importing high-quality textiles, including table linen, cushion covers, and tassels, from the Far East to offer them at fair prices in the European market. The rapid success led to the expansion of the product range into furniture and fashionable accessories under the "Home" category.
In 2013, the company transitioned to a GmbH and expanded its product offerings by founding the L.C. Wholesaler GmbH, introducing garden furniture to appeal to new customer segments. The garden furniture range mainly consists of items made from durable polyrattan fabric, teakwood, and aluminum, designed for outdoor use. In the same year, the company relocated its headquarters to Braak, where a 7000 sqm logistics center, office building, and two integrated showrooms were established.
L.C. Wholesaler GmbH strategically positioned its additional offices near production facilities in Indonesia, Vietnam, and China to ensure consistent product quality. The merger of La Casa di Caesar GmbH and L.C. Wholesaler GmbH in July 2019 consolidated the operational business under L.C. Wholesaler GmbH, fostering greater cohesion within the team. With their motto "Anders! Besser! Einrichten mit Stil!" (Different! Better! Furnish with style!), the company aims to continue impressing its clients with its diverse product portfolio and unwavering commitment to quality.