LatestLY is an Information Portal established in January 2018 by the Pittie group, targeting the millennial demographic. The platform covers a wide range of categories including sports, entertainment, news, lifestyle, technology, automobiles, and social and human values, with a focus on trending and viral stories. The management team comprises professionals from diverse industries, benefitting from the backing of the established Indian Corporate Pittie Group. The company's mission is to offer cutting-edge content that caters to the interests of the youth, emphasizing information over perception. While fostering an environment of debate and engagement, LatestLY seeks to provide the audience with the tools to form their own opinions about current events. With a focus on collaboration, the brand seeks to leverage the diversified expertise of the Pittie Group across various verticals and brands to provide in-depth insights into media and product consumption in the Indian market. The firm operates in the entertainment and media industries. Currently, no specific information is available regarding recent investments or investors.
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