Latest in Beauty revolutionized the UK online beauty market by pioneering the "try before you buy" approach. This strategy empowers customers to make informed decisions and offers brands an opportunity to cultivate new users. Unlike traditional beauty boxes, Latest in Beauty tailors selections based on brand objectives, ensuring tangible benefits for featured companies. The platform offers customers the freedom to choose their preferred products, promoting transparency in the selection process.
With a substantial reach spanning millions of UK beauty consumers, Latest in Beauty leverages its extensive database and collaborations, including the TikTok shop. Its diverse portfolio encompasses prominent luxury brands as well as innovative niche products, having partnered with over 1000+ brands such as Estee Lauder, L'Oreal Paris, Elemis, and Benefit.
Founded in 2008 and headquartered in the United Kingdom, the company secured a Venture Round investment on 01 January 2011 from Hambro Perks, further strengthening its position in the market. The backing of notable investors underscores the company's potential for sustained growth and success.
Overall, Latest in Beauty’s innovative business model, strong industry presence, and strategic partnerships position it as a compelling investment opportunity within the e-commerce and wellness beauty sectors.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Venture Round | Unknown | 1 |
|
01 Jan 2011 |
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