LAOLA1

LAOLA1 is the largest digital sports platform in Austria, serving as the leading B2C sport content provider for over 22 years. With a daily audience of over 150,000 users on laola1.at and ski1.at, as well as a social media following of over 350,000 across platforms such as Facebook, TikTok, Instagram, and Youtube, LAOLA1 is a powerhouse in the digital sports content space. In addition to its consumer-facing activities, LAOLA1 also offers Business-to-Business (B2B) services in Sport Business Solutions & Innovation to over 300 brands and companies, encompassing a wide range of services including Digital Display- & Video-Advertising, Sponsored Content, Social Media, Virtual Reality Projects, Content Productions, Sponsoring, and Strategy Consulting. Since 2016, LAOLA1 has been a part of the globally operating Sportradar Group, an international organization with more than 1,900 employees across 30 locations. Sportradar, one of the leading sport technology firms, serves over 1,000 companies in more than 80 countries, offering diverse B2B services at the intersection of the sports, media, and betting industries. With a focus on Internet and Sports industries, LAOLA1 is headquartered in Austria and offers a comprehensive array of digital sports content and B2B services, backed by its significant partnership within the Sportradar Group. However, details about its last investment and the involved investors are currently not available.