Lana

Lana is a financial technology startup based in Spain, with a mission to empower gig economy workers in Latin America by providing them with accessible financial services through technology. Since its establishment in 2018, Lana has focused on catering to traditionally underserved clients in the region, starting with gig economy workers. The company has received a Series A investment on 25th March 2021, with participation from Endeavor Catalyst and Bossanova Investimentos. Lana's optimized technology platform aims to offer an outstanding financial experience to its target audience. The company's slogan "Developing solutions to empower Gig Economic workers" highlights its commitment to addressing the unique financial needs of gig economy participants in the region. With a focus on finance, financial services, fintech, internet, marketplaces, and payments, Lana is positioned to make a significant impact by providing essential financial services to those currently underserved in the Latin American market. The company's potential to positively impact millions of people in the region without access or with limited access to financial services showcases its potential for widespread change. In summary, Lana represents an exciting opportunity to invest in a company that is addressing a crucial need in a rapidly growing market.