Laava

Laava is an Australian startup revolutionizing consumer trust in products and brands through its patented Smart Fingerprint® technology. Laava's innovative solution provides a secure and globally scalable alternative to QR codes, offering a unique and personalized identification for each item. Developed in collaboration with Australia’s leading scientific and cybersecurity organizations - CSIRO and AustCyber, Laava Smart Fingerprints® utilize patented, next-generation optical fingerprinting technology. Laava's technology transforms ordinary products into connected ones, allowing consumers to authenticate and engage with them at the point of purchase and beyond. With its headquarters in Australia, the company has attracted investment, including a $50.00K grant from EOS VC and Block.one in December 2019, demonstrating confidence from established players in the industry. Laava's innovative solution not only ensures product authenticity, provenance, and traceabilitydocuments, assets, NFTsplatforms, providing partners with a versatile and customizable solution. Laava's Smart Fingerprint® technology provides a secure on-product trust mark, positioning itself as the "Gateway to Trusted Experiences" for a variety of industries, including cybersecurity and information technology.