Kuyichi Pure Goods

Kuyichi Pure Goods is a sustainable fashion startup that was founded in 2000 and is based in The Netherlands. The company has been a pioneer in the industry, being the first organic denim brand since 2001. Kuyichi's commitment to sustainable practices is evident in its dedication to creating timeless wardrobe essentials, fairly made to last. The company's mission is to shift the growth mindset by acting beyond the hype and obsolete fashion conventions. Kuyichi focuses on developing alternative sustainable fabrics, as well as reducing, reusing, recycling, and repairingmeaningful pieces that embody harmony between quality, style, and sustainability. The company sees itself as committed pioneers rather than idealists, and is dedicated to making genuine progress in the industry while challenging hollow phrases and greenwashing in fast fashion. In summary, Kuyichi Pure Goods is not just a fashion brand; it's a movement to unfashion the industry and pave the way for sustainable, ethical practices in the fashion and retail sectors.