KSBW 8 NBC • Central Coast ABC • Estrella TV is the California Central Coast’s dominant broadcast/digital media platform, offering diverse content including news, weather, sports, community service, and entertainment across multiple platforms such as KSBW 8 NBC, Central Coast ABC, Estrella TV Costa Central, KSBW.com, and the KSBW mobile app.
Founded in 1953, KSBW prioritizes serving the Salinas-Monterey-Santa Cruz region with high-quality local content. The station not only provides over 28 hours of KSBW Action News 8 coverage each week but also offers original programming such as local news magazine specials focusing on social equity, health, and the environment.
KSBW has earned distinction through various prestigious broadcasting honors, including regional RTDNA Edward R. Murrow Awards for “Best Newscast” and regional Emmy’s as well as Associated Press Awards for “Breaking News Coverage.” As part of Hearst Television, a subsidiary of Hearst, a prominent media company with 33 television stations globally, KSBW is well-positioned for continued success in the industry.
This media leader's robust presence is amplified through social media platforms such as Facebook (ksbw8), Twitter (@ksbw), and Instagram (ksbw_8), strengthening engagement with its audience.
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